So
I just came across this article about Universal and Ubetoo pairing. For those
of you who don't know what Ubetoo is, don't worry, no one else does either.
It's a site similar to CD Baby and offers artists self-publishing and
distribution options. Anyway, Universal is partnering with them to basically run a huge
contest to find bands to sign. I'm finding the whole thing a little weird.
Ubetoo's main selling point is that it allows the artist keep 100% of the
royalties from their music. Yeah, you read it right, 100%. So the idea that
people are gonna compete to get a record deal so they
can receive maybe 15%, seems odd to me. You venture to Ubetoo to
experience self-distribution and to have a completely different model than a
conventional label. And while you're at Ubetoo you can compete to win a chance
to be involved in what you went to Ubetoo to get away from? I don't know, seems
funky.
I get that maybe some aren't out there searching for self-distribution
because they don't want a record deal, but because they can't get one, but
still.
Anyway after all that ranting, I'll confess that I'll probably give it a
shot. I mean GPT is trying to do the self-publishing thing, but I'll take the
cut in royalties for some power behind our record. Lets face it; they have
connections, marketing ability, and money we probably won't ever see.
I suppose
you could do worse than Universal as well. At least it’s not like Fueled
By Ramen or some other indie label that’s probably using Ubetoo for their distribution.
As a business student, the idea and details I have come to learn about record
deals leaves a bad taste in my mouth, but the musician and kid in me wants
nothing more than to be a rock star. If I can maybe do it on Ubetoo, I guess
I’ll give it a shot.
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